The tailoring of globally produced products to make them suitable to local tastes and needs.
Glocalization often involves an international corporation tailoring their product to local tastes rather than trying to sell a ‘one size fits all’ version of their product in many markets.
Source:dictionaryblog.cambridge.org
Glocalization often involves an international corporation tailoring their product to local tastes rather than trying to sell a ‘one size fits all’ version of their product in many markets.
Source:dictionaryblog.cambridge.org
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