18 marzo 2011

Thank You Economy

A customer-focused company culture.

Gary Vaynerchuk wrote on Entrepreneur.com:

We're living in what I like to call the "Thank You Economy", because only the companies that can figure out how to mind their manners in a very old-fashioned way -- and do it authentically -- are going to have a prayer of competing.

Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show. And doing their utmost to shape word of mouth by treating each customer as though he or she were the most important customer in the world.

In short, business leaders are going to have to relearn the ethics and skills our great-grandparents' generation used in building their own businesses and took for granted.

Source: Entrepreneur.com