25 maggio 2013

The Cupertino Effect

What happens when a computer automatically "corrects" your spelling into something wrong or incomprehensible.

It's a sort of older cousin of the "Damn You, Autocorrect" error that infects even professionally edited text. 

Everybody experiences that stomach-dropping moment when you realise what you sent
wasn’t what you intended to send, and there are no takebacks. It was named by workers for the European Union who noticed that the word "cooperation" often showed up in finished documents as "Cupertino," the name of the California city in which Apple has its headquarters. 


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