12 gennaio 2011

The Grandparent Economy

The spending power of the older generation.

Reporting for McClatchy Newspapers, Anita Creamer highlighted a term associated with grandparents’ growing economic clout. Interviewing grandmother Mary Hopp about her gift-giving, Creamer wrote:
Her contributions to the so-called “grandparent economy” are carefully considered yet generous – a prime example of how America’s 70 million grandparents divvied up the $52 billion they spent on their grandkids in 2009, according to a study that was commissioned by Grandparents.com.

Source: Schott's Vocab