19 ottobre 2010

Why do we google?

Why we make verbs of some brand names like "Google" and "Facebook", but not of others like "Powerpoint" or "Excel" or "iPod"?

published on: Johnson

According to G.L.'s First Rule of Brand-Verbing, which is that people will verb a brand name if it refers to a clearly-defined, frequent action for which there isn't a perfectly adequate pre-existing verb. So to google became to search on the web, to facebook meant to look up or contact someone on Facebook, and to skype covers calling someone by VoIP telephony.